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SMART OPTIONS FOR RETAIL READY
PACKAGING
("International Paperboard Industry March
2007)
Giving the modern boxmaker ever more opportunities to
explore the changing demands of its customers is the
Wellpack Taper. Historically, applying any type of tape to
corrugated board has been viewed as a necessary evil and one
to avoid if at all possible. The Wellpack Taper is changing
that philosophy, and its 90 customer’s world wide are
applying tape at the corrugator dry-end without disruption
to performance and without creating any start-up waste at
order change. The machine comes in various formats from a
basic unwind stand to a fully automated system.
The Wellpack story started 24 years ago when a team of
engineers led by Rolf Andersson at the then AssiDoman plant
at Brannogard, Sweden, where charged with a project to find
an applicator that would apply tape automatically at order
change and have zero waste from start to finish of the tape
order. They scoured the world but could not find any machine
that met their specification. When they delivered their
report to the local management team they where then charged
with designing and producing a machine themselves that would
meet their demands. From that day, the machine has evolved
to one that is now considered by many to be the best tape
applicator money can buy. There are not many machines that
are built by a boxmaker for boxmakers, but the experience
that Mr Andersson and his team have gathered over the years
are clear to see in the build quality and simplicity of this
modular designed tape applicator.
The machine sits at the dry-end of the corrugator and would
normally fit between the rotary shear and slitter scorer.
Access to the applicators and setting is extremely easy from
the bridge work that spans the width of the corrugator. The
framework of the machine sits on tracks that allows for the
movement of the machine during web guidance. Electrical and
pneumatic supplies are very simple requirements for the
machine. Dependent upon the type of applicator some control
from the corrugator can be mounted on the applicator for
machine stop, fast, slow buttons etc.
Current demands on the boxmaker by the retail sector to
supply ever more shelf ready packaging, along with the
additional marketing challenges presented by plastic and
solid board manufactures, makes this a very challenging time
for the corrugated industry. The use of tape to meet this
challenge is increasing — ever more tapes are being used for
opening, closure and reinforcing packages while combination
tapes offer the option to open and then reseal the package.
Combination tapes are commonly used by some internet sales
companies that provide CD’s, DVD’s and books. It allows for
the same package to be re-used in the event of a customer
not requiring the product and gives a good safe method to
return the product. Reinforcing tapes are most commonly used
on boxes where hand holds are used to carry the case, such
as beer boxes. On occasions, boxmakers have found that the
introduction of a reinforcing tape has also allowed for a
reduction in paper weight. Significant growth in closure
tapes was evident in 2006 as customers from the retail and
internet sectors capitalised on this quick and easy closing
method. Though there are various methods of opening a box
with a tear tape instead of a knife, Wellpack were quick to
realise that such systems do not always leave the box in a
presentable condition to be placed on a store shelf. So the
company set about designing a system that allows the box to
be opened with a tear tape and leave a neat clear tear
without disturbing the fibres of the outer liner.

Wellpack’s ‘Clean Slit System’ has two small knives that
penetrate the outer liner, creating a minute score that sits
both sides of a tear tape placed on the inner liner. When
the tape is pulled, the tear does not travel into the fibres
of the outer liner that would normally destroy any print and
leave the box in a distressed state. Applications of this
type of opening are increasing all over Europe, while
American and Australian markets are now exploring this
option.
When customers consider this option, the most common
question asked is how will this affect box performance (BCT).
The answer, after many years of market experience, is clear
when samples of a customer’s box specification with Clean
Cut and a plain box are examined. “When the customer makes
up the boxes at his own plant and carries out his own tests,
we have never seen a result that has shown a BCT reduction
of less than 6 per cent from liner slitting v’s a plain
box,” says Mr Andersson. “The traditional option has always
been to use a perforation to create this type of opening.
Reduced BCT with a perforation is considerably more than
that of the Clean Slit System. Generally speaking, when
using a perforation option, the board weight has to be
increased to meet the demands the box will be put under
during transit. However, the Clean Slit option doesn’t
demand increased paper weight to allow for a clean and
attractive opening solution.”
The Wellpack taper uses tapes from 4mm to 25mm without the
need to change any component on the machine. Its E&L web
guidance system allows for accurate positioning of tape on
the board. Installation is normally carried out during a
weekend with no disruption to start-up.
Another interesting aspects of tear-tape is that trials on
RFID codes printed on tapes are currently being undertaken —
and could in the not too distant future be a reality. The
Wellpack Taper is already a well proven machine that is well
placed to apply this type of tape.
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